Tory Burch announced the appointment of Klitos Teklos as its first Chief Brand Officer.

Teklos founded brand consultancy Tēklos in 2023, serving clients including Sol de Janeiro and The Row, and recently led the creative and brand development for Gap's beauty line. Previously, he held senior roles at Sol de Janeiro, Estée Lauder Companies, and Air Paris.

In his new role, he will oversee global brand strategy, manage visual merchandising, social media, and global marketing teams, driving omnichannel synergy and client engagement.