IMG, a global sports marketing agency, announced the appointment of Barney Francis as its first Chief Business Officer, reporting directly to IMG President Adam Kelly. Francis will lead IMG’s integrated commercial teams across the business, driving growth and maximising value creation for clients.  

Barney Francis previously served as Executive Vice President, Studios at IMG. Prior to that, he was Managing Director of Sky Sports for 11 years and also served as CEO of Future Sport + Comcast, a division of Comcast.

IMG is a subsidiary of TKO Group Holdings, a global sports and entertainment company. Its services cover more than 200 top-tier events, associations, and teams, including Wimbledon, the French Open, the ATP, the DP World Tour, the NFL, and the Premier League, and it represents top athletes such as Zheng Qinwen and Carlos Alcaraz.